You’re here, reading this post because after so many years trying to market your business and attempting to build your own brand, you finally realize how important it is to have a good logo. It’s true that making a logo back in the day meant hiring a graphic artist to come up with something that’s professional-looking; but thanks to all sorts of online tools, most of which are free, creating DIY logos no longer requires spending money. Making a logo for your brand or company is truly very easy; perhaps the only challenging thing is how to come up with one that’s completely unique.
Look for an Online Tool
Obviously, the first step in this logo creation process is to find the best online tool. You have the option to go for a free online tool or maybe pay a bit for a premium version that’s usually less than $20.
You might have heard so-called experts telling you that you should first determine the right figure or text to put in your logo, but we believe that the shape is more important at least in this stage. The shape has to be considered the base of your logo design. Based on it, you will then start playing with the sizes, effects, and colors.
Keep it Simple
Keep in mind that in making logos for whatever purpose, it only will be effective if you keep it simple. The fact is many beginners commit the mistake of overdoing it, in the hope of coming up with something fancy. In reality, the two things you just have to be utterly concerned about are the shape and font. By insisting on the use of many colors and fonts, your targeted audience will most likely get confused as to what sort of message you’re trying to convey.
Copying is Prohibited
It also is very important in logo creation that you never will copy someone else’ logo. This is where the concept of being unique depends. It really doesn’t make sense if you copy a logo or some elements of it because if you, you won’t succeed because consumers will just associate it with the bigger and more popular company that owns the logo you copied.
Think Outside the Box
Finally, don’t forget to be creative and think outside the box. It’s the reality that brands stick to the common and conventional that’s making them fail to come up with a unique logo which instantly stands out. If you wish to succeed in your very first attempt of creating a logo, you have to be different.